In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business managers as[...]
Program Theory in Evaluation Practice is a ground-breaking reference that teaches how to develop an explicit causal model that links an intervention (project, program or policy) with its intended or observed impacts and using this to guide monitoring and evaluation. Peerless in its explanation of w[...]
The next bull market is here. It's not in stocks. It's not in bonds. It's in commodities - and some smart investors will be riding that bull to record returns in the next decade. Before Jim Rogers hit the road to write his best-selling books Investment Biker and Adventure Capitalist, he was one of t[...]
A revision of the #1 text in the Human Computer Interaction field, Interaction Design, the third edition is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design and ubiquitous computing.The authors are a[...]
Emergency medicine attendings who wish to hone their teaching skills can find a number of books on educational strategies written by physicians from other disciplines. However, until the publication of the first edition of this book, they did not have access to a text written by emergency medicine p[...]
Design and build cutting-edge video games with help from video game expert Scott Rogers! If you want to design and build cutting-edge video games but aren't sure where to start, then this is the book for you. Written by leading video game expert Scott Rogers, who has designed the hits Pac Man Worl[...]
When I was a boy, my father often pulled me aside to convey lessons intended to build what we generally refer to as "character". Often his advice was very simple - work hard, think for yourself, do right by others - but I believe those lessons provided the foundation for everything that has followed[...]
In the Ektron User Guide, the user works through detailed steps as if building a comprehensive site for an (imaginary) local college. Upon completion, the developer will have a complete and functional coded website for use as a template for other projects. Each technical section implements a specifi[...]
Profiting from China without getting burned is currently an obsession with the international investment community.[...]
Helps you learn which industries offer better opportunities, from power, energy, and agriculture to tourism, water, and infrastructure. This book demystifies the state policies that are driving earnings and innovation, takes the intimidation factor out of the A-shares, B-shares, and ADRs of Chinese [...]
Computational Chemistry Using the PC, Third Edition takes the reader from a basic mathematical foundation to beginning research-level calculations, avoiding expensive or elaborate software in favor of PC applications. Geared towards an advanced undergraduate or introductory graduate course, this Thi[...]
Praise for Managing Customer Relationships
A Strategic Framework "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."
?Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry [...]
"The Cat and the Human Imagination" is a fascinating historical survey of the changing cultural attitudes towards cats and the myriad ways that they have been depicted in literature and art. Feline images have permeated civilization since the time of the ancient Egyptians, and during this time the s[...]
From ancient and classical masterpieces to contemporary, cutting-edge buildings, architecture has defined our world throughout history. Drawing its examples from all around the globe, Architecture: The Whole Story is a richly illustrated and comprehensive account of the architects, plans, designs an[...]
The crisis of modern architecture is part of a much larger crisis involving the whole question of the way we live and how we use the resources of our planet. Poor design, monotony, and inhuman scale are the results not of lack of talent nor the failures of the Modern Movement, but of a surrender to [...]