With the recent emphasis on green chemistry in the chemical industries, there is the need for environmentally friendly large-scale syntheses.[...]
The greatest tenor of his day, Enrico Caruso possessed remarkable breath control and enunciation along with an intense quality of vocal pathos. This guide explains clearly and scientifically how singers can emulate his phenomenal vocal production. Written by a noted laryngologist who devoted most of[...]
The "dark side" of paper folding awaits origami enthusiasts in this collection of new and interesting projects. Folding instructions for creatures drawn from the worlds of fantasy and make-believe show how to fashion everything from a troll (in 23 steps) to a high-flying witch on a broomstick (141 s[...]
An indispensable reference source for anyone with an interest in period styles of furniture and decoration, this renowned book comprises a complete survey of domestic interiors portrayed in art from the ancient world to the late 19th century. Available again after some years out of print, it present[...]
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demo[...]
Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds [...]
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and c[...]
This first translation of the complete poetry of Peruvian Cesar Vallejo (1892-1938) makes available to English speakers one of the greatest achievements of twentieth-century world poetry. Handsomely presented in facing-page Spanish and English, this volume, translated by National Book Award winner C[...]
Now in its third edition, The Brain and Behavior continues on its mission to present a simplified and accessible introduction to behavioral neuroanatomy. Human behavior is a direct reflection of the anatomy of the central nervous system, and it is the goal of the behavioral neuroscientist to uncover[...]
This second edition updates a course which has proven to be a perfect fit for classes the world over. Engaging content and a strong focus on grammar and vocabulary combine to make this course a hit with both teachers and students. The Teacher's Book contains extra photocopiable grammar and communic[...]
A clear and detailed exposition of the fundamental concepts of quantum theory for graduate students and researchers.[...]