HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROW Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package w[...]
This collection of essays explores links between the environment and human rights, and responds to the growing debate among activists, lawyers, academics and policy-makers on the legal status of environmental rights in both international and domestic law, and on the proposals for a human right to a [...]
Much-acclaimed, this book is now available in paperback. It provides an analytical framework for evaluating public health measures aimed at eradicating or controlling communicable diseases such as malaria, measles, river blindness, sleeping sickness, schistosomiasis, and AIDS. The authors are leader[...]
Us and Them? explores the distinction between migrant and citizen through using the concept of 'the community of value'. The community of value is comprised of Good Citizens and is defined from outside by the Non-Citizen and from the inside by the Failed Citizen, that is figures like the benefit sc[...]
The Credit Scoring Toolkit provides an all-encompassing view of the use of statistical models to assess retail credit risk and provide automated decisions. In eight modules, the book provides frameworks for both theory and practice. It first explores the economic justification and history of Credit [...]
Democratic elections are designed to create unequal outcomes: for some to win, others have to lose. This book examines the consequences of this inequality for the legitimacy of democratic political institutions and systems. Using survey data collected in democracies around the globe, the authors arg[...]
Written by experienced expeditioners, the handbook is organized in to eight main sections and includes information on fieldcraft, diagnosis and treatment of medical problems encountered during an expedition (divided anatomically), environmental hazards, crisis management and issues to be dealt with [...]
This concise volume provides brief original reading matter to illustrate key features of Greek grammar and syntax. Each chapter begins with an account of the grammatical issue in question; this is then followed by a selection of passages from Greek literature, some shorter, some longer, covering a w[...]
Pundits and politicians often opine on the irrelevance of feminism and the women's movement today. Some commentators describe the state of feminism as "post-feminist," alongside equally questionable claims of Barack Obama's election as signaling a "post-racial" America. Modern Misogyny examines cont[...]
As the last Stuart monarch, Queen Anne (1665-1714) received the education thought proper for a princess, reading plays and poetry in English and French while learning dancing, singing, acting, drawing, and instrumental music. As an adult, she played the guitar and the harpsichord, danced regularly, [...]
This book is the first systematic account of the syntax and semantics of names. Drawing on work in onomastics, philosophy, and linguistics, John Anderson examines the distribution and subcategorization of names within a framework of syntactic categories, and considers how the morphosyntactic behavio[...]
'The Monk was so highly popular that it seemed to create an epoch in our literature', wrote Sir Walter Scott. Set in the sinister monastery of the Capuchins in Madrid, The Monk is a violent tale of ambition, murder, and incest. The great struggle between maintaining monastic vows and fulfilling per[...]
Winesburg, Ohio (1919) is Sherwood Anderson's masterpiece, a cycle of short stories concerning life in a small town at the end of the nineteenth century. At the center is George Willard, a young reporter who becomes the confidant of the town's solitary figures. Anderson's stories influenced countles[...]
How many languages are there? What differentiates one language from another? Are new languages still being discovered? Why are so many languages disappearing? The diversity of languages today is varied, but it is steadily declining. In this Very Short Introduction, Stephen Anderson answers the above[...]
Us and Them? explores the distinction between migrant and citizen through using the concept of 'the community of value'. The community of value is comprised of Good Citizens and is defined from outside by the Non-Citizen and from the inside by the Failed Citizen, that is figures like the benefit sc[...]
Global Environments through the Quaternary delves into the environmental changes that have taken place during the Quaternary: the two to three million years during which man has inhabited the Earth. It is essential reading for any students seeking a balanced, objective overview of this truly interdi[...]
Islands with large colonies of seabirds are found throughout the globe. Seabird islands provide nesting and roosting sites for birds that forage at sea, deposit marine nutrients on land, and physically alter these islands. Habitats for numerous endemic and endangered animal and plant species, seabir[...]
Surgical Anatomy of the Ocular Adnexa is a beautifully and thoughtfully illustrated anatomical text that provides the ophthalmic surgeon or any surgeon working in the eyelid/orbital region with detailed yet concise, easy to read and understand descriptions of the anatomy in any particular region of [...]