Demonstrates a step-by-step process through which business professionals can create and execute a marketing strategy for a company regardless of size or industry, in a guide that includes coverage of a wide range of venues from print and blogs to newsletters and white papers. Original.[...]

Are You Prepared for Another Lost Decade? "[Pring] sees another 'lost decade,' but also ways to make it a winner". ("The New York Times"). Don't let the secular bear eat you. Prepare to earn steady profits in another decade of volatile and disappointing market returns. For more than four decades, Ma[...]

Perfectly intelligent programmers often struggle when forced to work with SQL. Why? Joe Celko believes the problem lies with their procedural programming mindset, which keeps them from taking full advantage of the power of declarative languages. The result is overly complex and inefficient code, not[...]

A sequel to "Touching the Void", in which the author described a fall in the Himalayas which crippled and almost broke him. This memoir reveals the signposts that have directed him since childhood to measure fear and embrace the unknown.[...]

As her hand slips from his grip, Patrick's life is shattered, forever changed... This novel of love, loss and redemption tells a harrowing, dramatic and powerful tale of how a haunting split-second memory can change the course of a lifetime.[...]

Presents an account of the author and Simon's (author's climbing partner) terrifying adventure in the Peruvian Andes. This book shows how the pair dealt with the psychological traumas. It not only tells the story of their survival but is a compelling testament of their friendship.[...]

When the Imperial prison barge Purge-temporary home to five hundred of the galaxy's most ruthless killers, rebels, scoundrels, and thieves-breaks down in a distant, uninhabited part of space, its only hope appears to lie with a Star Destroyer found drifting, derelict, and seemingly abandoned. But wh[...]

This title is the winner of the Somerset Maugham Prize. "Funny, sad, bewildering and painfully honest, it's a must-read for all fans of Joe Dunthorne's Submarine". (Emerald Street). Jim Thorne. He wants to understand love. His mum. Her three sisters have epic perms. And they're famous. His dad. He i[...]

In 1992, a climber was left to die by other climbers on Mount Everest, which horrified Joe Simpson who was himself left for dead in Peru in 1985. In this book Simpson explores anecdotally and in heated debates with his climbing companions on Pumori, the moral climate of mountaineering in the 1990s.[...]

Joe Gould was a member of one of the oldest families in Massachusetts and a graduate of Harvard. Instead of becoming a surgeon and civic leader, he moved to New York City, and spent the next 40 years living on the streets of Greenwich Village as a kind of outcast Bohemian hero. This is his story.[...]

This indispensable guide gives concise yet comprehensive descriptions of the pulse sequences commonly used on modern MRI scanners. The book consists of a total of 65 self-contained sections, each focused on a single subject. Written primarily for scientists, engineers, radiologists, and graduate stu[...]

Describes a methodology that aligns the critical but often 'silo-ed' software development process with the company goals. This book lets you build the teams, define the roles, acquire the tools, and deliver your software on time and on budget. It explains how to employ automation in your development[...]

Complements the strong pedagogy in Giancoli's text with overviews, topic summaries and exercises, key phrases and terms, self-study exams, questions for review of each chapter, and solutions to selected EOC material.[...]