The first full-scale history of cognitive science, this work addresses a central issue: What is the nature of knowledge?.[...]

A genuine classic of literary criticism, On Moral Fiction argues that true art is by its nature moral..[...]

First published in 1935, The Handbook of Social Psychology was the first major reference work to cover the field of social psychology. The field has since evolved and expanded tremendously, and in each subsequent edition, The Handbook of Social Psychology is still the foremost reference that aca[...]

This comprehensive and practical book offers a how-to guide to developing new first-year programs and enhancing existing programs. The authors identify and discuss the multiple elements that contribute to sustained student success and the programs that have the capacity to continue to meet student n[...]

The Wiley Classics Library consists of selected books that have become recognized classics in their respective fields. With these new unabridged and inexpensive editions, Wiley hopes to extend the life of these important works by making them available to future generations of mathematicians and scie[...]

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of conce[...]

Famed puzzle expert explains math behind a multitude of mystifying tricks: card tricks, stage "mind reading," coin and match tricks, counting out games, geometric dissections, etc. Probability, sets, theory of numbers clearly explained. Also, more than 400 tricks, guaranteed to work, that you can do[...]