Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, s[...]

The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to m[...]

The Essential Resource for Oracle DBAs--Fully Updated and Expanded Manage a flexible, highly available Oracle database with help from the expert information contained in this exclusive Oracle Press guide. Fully revised to cover every new feature and utility, Oracle Database 11g DBA Handbook shows ho[...]

The next big step in the evolution of bestselling marketing concepts! This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing--meaningful marketing. This new concept addresses the modern consumer's desire for 1) fe[...]

Master the art of audio power amplifier design This comprehensive book on audio power amplifier design will appeal to members of the professional audio engineering community as well as the hobbyist. Designing Audio Power Amplifiers begins with power amplifier design basics that a novice can understa[...]

The definitive guide to implementing Performance Support--without the need for extensive technical or instructional design knowledge[...]

"A rare combination of deep insight and helpful research, and an important book. Relevant and timely. Smart and helpful guidance for leaders about today's pressing problems." -Stephen R. Covey and Stephen M. R. Covey, bestselling authors and father and son (from the Foreword) "It's been more than t[...]

Serves as a practical guide to implementing and interpreting test results for common respiratory problems. Catering for both specialists and non-specialists, this book focuses on practical information, with a physiological emphasis. Presenting pertinent details, it is useful for quick reference and [...]

The Business Environment offers a comprehensive introduction to the factors at work in todays business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on political environment, social and demographic environment, organizationa[...]

'Curveball' was the codename given to the mysterious defector whose first-hand evidence on Saddam's weapons of mass destruction proved vital in giving the Bush administration the excuse it needed to invade Iraq. The only problem - this 'evidence' was nothing more than a pack of lies.[...]

Bob Geldof first visited Africa in 1984. The following year, Live Aid inspired a generation to raise millions for the starving in Africa. Over twenty years on, passion undiminished, Geldof returns to what he calls the Luminous Continent. This is his personal diary. Unflinchingly honest, and stunning[...]

Exploring the history of dividend payments, this book traces the evolution of academic models on dividend policy. It reviews the models of symmetric and asymmetric information before analyzing academia's accomplishments in solving the dividend puzzle. it also talks about related subjects such as val[...]

Presents the fundamentals of orbit determination - from weighted least squares approaches (Gauss) to the high-speed computer algorithms that provide accuracy within a few centimeters. This book provides numerous examples and problems and covers topics such as coordinate and time systems, square root[...]