How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--dr[...]

Part of The Geological Field Guide Series, Basic Geological Mapping, 5th Edition is an essential basic guide to field techniques in mapping geology. Now completely revised and updated the book retains the concise clarity which has made it an indispensable instant reference in its previous editions. [...]

This fourth edition of the bestselling Spacecraft Systems Engineering title provides the reader with comprehensive coverage of the design of spacecraft and the implementation of space missions, across a wide spectrum of space applications and space science. The text has been thoroughly revised and u[...]

A general chemistry textbook that offers students various topics that are covered in a typical general course and tested on the American Chemical Society exams.[...]

Across an amazing sweep of the critical areas of business regulation - from contract, intellectual property and corporations law, to trade, telecommunications, labour standards, drugs, food, transport and environment - this book confronts the question of how the regulation of business has shifted fr[...]

From the brilliant blue of an Indigo Bunting to the scarlet red of a Summer Tanager, coloring your own field guide is the most enjoyable way to learn about birds. Each drawing is accompanied by a brief description that educates as it entertains. Place the new color stickers next to the drawings for [...]

Develop a Winning Investment Strategy -- with Expert Advice from "The Nation's #1 Money Manager"

Peter Lynch's "invest in what you know" strategy has made him a household name with investors both big and small.

An important key to investing, Lynch says, is to remember that [...]

Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. This book claims this that the basics of investing - the fundamentals of the economic system and what they have to do with the stock market - aren't taught in school. When individ[...]

This is a book of multiple choice questions in ocular basic science, designed to accompany "The Eye: Basic Science in Practice". It should be ideal for candidates studying for the FRCO ophth and similar exams.[...]

THE NATIONAL BESTSELLING BOOK THAT EVERY INVESTOR SHOULD OWN

Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.

This classic book in the Kemp and Young series has been fully revised and updated by David J Eyres, author of the well-known Butterworth-Heinemann title "Ship Construction," and will prove indispensable to the student reader. The contents cover, in numerous fully illustrated items, shipyard practice[...]