Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail [...]
John Exner is the world's leading expert in the study and implementation of the Rorschach Tests. His Volume One: Basic Foundations serves as a basic introduction to the Rorschach inkblot test. This new edition reflects the new approaches to the administration, scoring, and interpretation of the Rors[...]
Employee relations, food and liquor liability, partron civil rights, and federal regulations are all subjects that concern hospitality operators, who know that preventing legal problems is the best way to keep profits from being siphoned off by expensive legal hassles. This book gives readers an opp[...]
Written by Susan McMurry, the Study Guide and Solutions Manual provide answers and explanations to all in-text and end-of-chapter exercises.[...]
Renowned for its student-friendly writing style and fresh perspective, this fully updated Second Edition of John McMurry's "Organic Chemistry: A Biological Approach, International Edition" provides full coverage of the foundations of organic chemistry-enhanced by biological examples throughout. Base[...]
LITERACY FOR CHILDREN IN AN INFORMATION AGE, 2ND EDITION, identifies the "new literacies" and provides practical tips for integrating technology in literacy instruction. The book emphasizes a balanced approach to reading education that incorporates both the whole language and skills-based/phonics ap[...]
The history of Russia has seesawed through the centuries between Europe and Asia. In this dichotomy, St. Petersburg looked west and Moscow looked east. Power moved between the two cities; the Tsars were crowned in Moscow yet ruled from St Petersburg. But at the turn of the 20th century, just before [...]
The most extensive English-language study of Schopenhauer's metaphysics of the will yet published, this book represents a major contribution to Schopenhauer scholarship. Here, John E. Atwell critically but sympathetically examines the philosopher's main work, The World as Will and Representation, de[...]