Master today's most powerful marketing tool for instant customer engagement! Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information--in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the[...]

Baye and Prince's bestselling "Managerial Economics and Business Strategy" provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect[...]

'It is far safer to be feared than loved...' Machiavelli made his name notorious for centuries with "The Prince", his clever and cynical work about power relationships. The key themes of this influential, and ever timely, writer are that adaptability is the key to success and that effective leadersh[...]

One night is about to change Bella's life for ever...Bella Greenwood isn't a fairytale girl. If pushed, she'd probably tell you that her perfect wedding would involve a handful of close friends and family. But as she's never met anyone she'd like to marry, it's a moot point. Until, in a midnight gar[...]

Bradley Pearson, narrator and hero, is an elderly writer with a 'block'. Finding himself surrounded by predatory friends and relations - his ex-wife, her delinquent brother, a younger, deplorably successful writer, Arnold Baffin, Baffin's restless wife and engaging daughter - Bradley attempts to esc[...]

At the novel's centre: the vampire Lestat de Lioncourt, hero, leader, irresistible force, irrepressible spirit, battling (and ultimately reconciling with) a strange otherworldly form that has taken possession of his undead body and soul. This ancient and mysterious power and unearthly spirit of vamp[...]

Tom Canty and Edward Tudor could have been identical twins. Their birthdays and their faces match, but there the likeness stops. For Edward is prince, heir to King Henry VIII of England, whilst Tom is a miserable pauper. But fate intervenes, and their identities become confused. Soon the prince is t[...]

Tom Canty and Edward Tudor could have been identical twins. Their birthdays match, their faces match, but there the likeness stops. For Edward is a prince, heir to King Henry VIII, whilst Tom is a miserable pauper. But when fate intervenes, Edward is thrown out of the palace in rags, leaving ignoran[...]

"The Prince" shocked Europe on publication with its ruthless tactics for gaining absolute power and its abandonment of conventional morality. Niccolo Machiavelli (1469-1527) came to be regarded as some by an agent of the Devil and his name taken for the intriguer 'Machevill' of Jacobean tragedy. For[...]

Prince Cinders leads a very hard life. Bullied by his three hairy brothers about his less-than-perfect looks, he spends all his time cleaning and tidying up after them. One Saturday night Prince Cinders' luck changes as a small, dirty fairy falls down the chimney and promises that his wishes shall c[...]

Throughout history, some books have changed the world. They have transformed the way we see ourselves and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives and destroyed them. Now Penguin brings you t[...]

In "The Little Prince",a small boy leaves the tiny planet on which he lives alone, on a trip to Earth, where he is introduced to the vagaries of adult behaviour. "Letter to a Hostage" is an open letter to a Jewish intellectual in hiding in occupied France.[...]