Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persu[...]
This accessible book is a visual guide to understanding and identifying architectural styles and engineering techniques of all types of bridges, from ancient Roman arch bridges and nineteenth-century truss bridges prevalent in the United States, to the latest high-design cantilever and suspension br[...]
This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among superm[...]
Digital Preservation in Libraries, Archives, and Museums represents a new approach to getting started with digital preservation: that of what cultural heritage professionals need to know as they begin their work. For administrators and practitioners alike, the information in this book is presented r[...]
Search the Internet for the 100 best songs or best albums. Dozens of lists will appear from aficionados to major music personalities. But what if you not only love listening to the blues or country music or jazz or rock, you love reading about it, too. How do you separate what matters from what doe[...]
Did a collector with a knack for making sensational discoveries really find the first document ever printed in America? Did Adolf Hitler actually pen a revealing multivolume set of diaries? Has Jesus of Nazareth's burial cloth survived the ages? Can the shocking true account of Abraham Lincoln's ass[...]
The question of religion was a major preoccupation for Jacques Derrida especially during the last years of his life. His writings on this theme have continued to inspire and provoke, and they have played a crucial role in the transformation of scholarly debate across the globe. The Trace of God: Der[...]
"Writing at Work" is for people who do or will write while on the job whether the writing be an interoffice memo, e-mail, a status report, a lab report, marketing materials, or a letter to a customer. The philosophy behind "Writing at Work" is that such writing needn't be stale and unoriginal but ca[...]
Introduces basic Japanese vocabulary, offers practical conversation exercises, and reviews phrases useful for travelers[...]
(Boosey & Hawkes Chamber Music). 12 well-known tangos. Contents include: La Cumparsita, La Payanca, Volver, Vuelvo al sur, El Cachorrito, La Punalada, Catamarca, A la luz de los faroles, Chiquilin de Bachin, El Chamuyo, El dia que me quieras, and El Choclo.[...]
Railroads, telegraphs, lithographs, photographs, and mass periodicals-the major technological advances of the 19th century seemed to diminish the space separating people from one another, creating new and apparently closer, albeit highly mediated, social relationships. Nowhere was this phenomenon mo[...]
This edition goes beyond others that largely leave readers to their own devices in understanding this cryptic work, by providing an entree into the text that parallels the traditional Chinese way of approaching it: alongside Slingerland's exquisite rendering of the work are his translations of a sel[...]
The art of divining, or dowsing, has for years been cloaked in mystery and superstition. Recognized by some as a means of finding water and minerals, it is actually a method for anyone to develop intuitive skills. This thought-provoking book demystifies dowsing and presents this ancient science as a[...]
The Haunted Looking Glass is the late Edward Goreyâs selection of his favorite tales of ghosts, ghouls, and grisly goings-on. It compiles stories by a number of masters of the art of making the flesh crawl including Charles Dickens, M. R. James, and Bram Stoker. This volume provides an introduc[...]
With an expanded introduction by Viktoras Kulvinskas, this new, enlarged edition of the classic book contains over 400 references to scientific literature that contributed to the formulation of Dr. Howell's revolutionary "food enzyme concept." The second edition incorporated an interview of the auth[...]
The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital fi[...]
This second edition has been comprehensively updated to reflect current clinical practice and the latest technical developments, including pre-implantation genetic diagnosis, array CGH, QF-PCR, non-invasive prenatal diagnosis and next generation sequencing amongst others. The first section covers ba[...]
The revised 1912 edition of a respected work tracing Greek and Latin handwriting from earliest times to the fifteenth century.[...]