The all-inclusive guide to exceptional project managementThe Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutti[...]
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodolog[...]
Mastering corporate finance is a lot easier than you think. Business school textbooks are notoriously dry, static, and filled with confusing acronyms. The Wall Street MBA takes a different approach by presenting a succinct "crash course," breaking down the main concepts of MBA finance and accounting[...]
'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Gordon Seabright, Director of the Eden Project 'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging m[...]
'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.'Gordon Seabright, Director of the Eden Project'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging manag[...]
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. W[...]
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline from Strategy and Finance to Marketing and Accounting and distils them into concise summaries of what they are and how to apply them. Wri[...]
'An absolutely vital resource for anyone doing an MBA. It will help you at every stage: before, during and after your MBA.' Alex Elferink, MBA Graduate, Cass Business School, City University Praise for previous edition 'The MBA Handbook appropriately introduces theoretical concepts and real-life [...]
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.Covering 25 key models t[...]
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.Paul Oyer, Michael Ma[...]
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, the[...]
Harvey Mackay is a legend his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he s back with the sum total of decades of sales know-how teach[...]
THE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINU[...]
The fully revised new edition of the international bestsellerTHE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspi[...]