Leverage the power of the world's largest professional network for all your business purposes. Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional ch[...]

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180 per cent more engagement than those without. Viewers spend 100 per cent more time on web pages with videos. Filled with full-color i[...]

A FREE MARKET APPROACH TO LEADERSHIP. A BOLD VISION FOR AMERICAN BUSINESSES. Hailed by Forbes magazine as "one of the most important books of the year," John Allison's breakout bestseller The Financial Crisis and the Free Market Cure came as a much-needed wake-up call at a time when capitalism its[...]

This book is intended to provide a guide to the universe of data content produced by the global capital markets on a daily basis. Commonly referred to as "e;market data the universe of content is very wide and the type of information correspondingly diverse. Jargon and acronyms are very common.[...]

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports[...]

This title is shortlisted for the "Orwell Prize 2012".

We live our lives online - banking, shopping, working, dating - but have we become complacent? We share our personal details, our thoughts and movements with a faceless screen, with no real idea what lies behind it.

"Dark[...]

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analy[...]

Provides an overview of the primary factors driving the commodity market and its current volatility, and focuses on the lessons learned about safeguards against busts in the market.[...]

Anderson builds the book around a framework of understanding, creating, and delivering value.

Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional di[...]

For generations, technical market analysts have relied on the Wyckoff method for understanding price/volume interactions--a breakthrough technique created by Richard D. Wyckoff, one of the most influential traders in stock market history. More recently, many technical analysts have also applied the [...]

"Sometimes when you're surrounded by dirt, CJ, you're a better witness for what's beautiful." CJ begins his weekly bus journey around the city with disappointment and dissatisfaction, wondering why he and his family can't drive a car like his friends. Through energy and encouragement, CJ's nana hel[...]

Faithonomics uses economic theory to provide a new and unorthodox view of religion in today's world. Drawing on state-of-the-art research and on case studies from around the globe, this book shows that religion should be analysed as a market similar to markets for other goods and services, like bott[...]