"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' ye[...]

This book contains a three-pronged strategy for boosting organizational performance - and shareholder value. As a business leader in today's increasingly competitive global race, you need more than fads and buzzwords. You need a focused, cross-functional organizational design, one that will foster i[...]

Provides 24 steps for devising, implementing, and managing market-defining, growth-driving strategies. This book tells readers how to: define businesses; understand opportunities and threats; set feasible goals and objectives; create the strategies to achieve objectives; identify and set priorities;[...]

A full-color practical atlas of operative techniques in aesthetic breast augmentation

Expand your customer relationships into higher levels of commitment--"and close more sales!" You may have many great customer relationships--but there's a good chance you have an even greater number of relationships that aren't where you want them to be. With the lessons in "Take Your Sales to the N[...]

This title features more than 2,000 full-color photographs help you visually diagnose conditions and diseases encountered in clinical practice. The Color Atlas of Family Medicine, Second Edition is a comprehensive atlas designed to facilitate diagnosis using outwardly appearing signs and manifestati[...]

A simple approach for learning French grammar by comparing it to your first language, English! Side-by-Side French and English Grammar present explanations of the essential elements of French grammar alongside their English-language equivalents. This method allows you to build on what you already[...]

Offers an introductory review of the key issues in global health and medicine. This title reviews all the core topics that clinicians must know to thrive in today's decentralized new global health environment.[...]

This title features more than 300 high-yield flashcards that cover must-know information for the EMT certification exam. McGraw-Hill's EMT Flashcards offer a succinct, comprehensive, and easy-to-carry review of the essential concepts students need to remember for their certification exam. Each two-s[...]

Helps you understand the similarities and differences between English and Chinese grammar. This guide includes: introductions to the parts of speech, explaining their functions and answering common questions about them; and appendices that identify possible grammar trouble spots, such as measure wor[...]

Discusses how Tasti D-Lite used and continues to use social media to become a successful company with many devoted customers and how other businesses can do the same.[...]