A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for - print, television, internet search, online, and cell pho[...]
An intriguing "intellectual portrait" of a generation of Soviet reformers, this book is also a fascinating case study of how ideas can change the course of history. In most analyses of the Cold War's end the ideological aspects of Gorbachev's "new thinking" are treated largely as incidental to the b[...]
Since the early days of the American republic, political thinkers have maintained that a grossly unequal division of property, wealth, and power would lead to the erosion of democratic life. Yet over the past thirty-five years, neoconservatives and neoliberals alike have redrawn the tenets of Americ[...]
Since the early days of the American republic, political thinkers have maintained that a grossly unequal division of property, wealth, and power would lead to the erosion of democratic life. Yet over the past thirty-five years, neoconservatives and neoliberals alike have redrawn the tenets of Americ[...]
Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew Do you have an idea in you? A hobby, a project, a product...something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own [...]
What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This title tells the story o[...]
Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew. Do you have an idea in you? A hobby, a project, a product ...something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your ow[...]
..". this is a remarkable book. It will occupy a significant place in the critical literature of African Studies." --International Journal of African Historical Studies"To read Mudimbe is to walk through a museum of many exhibits in the company of an erudite companion who explains, with much learned[...]
The Gedanke manuscripts, from which The Musical Idea is compiled, are legendary writings of Arnold Schoenberg. Central to his concern was his concept of the "musical idea," which represents the wholeness of the musical work and embraces Schoenberg's notions of motive, gestalt, phrase, theme, rhythm,[...]
In Each Wild Idea, Geoffrey Batchen explores a wide range of photographic subjects, from the timing of the medium's invention to the various implications of cyberculture. Along the way, he reflects on contemporary art photography, the role of the vernacular in photography's history, and the Australi[...]
The Idea of Design is an anthology of essays that addresses the nature and practice of product design and graphic design in the contemporary world. The essays, selected from volumes 4-9 of the international journal Design Issues, focus on three themes: reflection on the nature of design, the meaning[...]
This new edition of On Adam's House in Paradise (first published by the Museum of Modern Art) incorporates all the original illustrations and several new ones, as well as additional text by the author.On Adam's House in Paradise "takes off backward through history hunting for Adam's house, the origi[...]
This is a personal story of the educational process at one of the world's great technological universities. Pepper White entered MIT in 1981 and received his master's degree in mechanical engineering in 1984. His account of his experiences, written in diary form, offers insight into graduate school [...]
"The Idea of a University [is an] eloquent defense of a liberal education which is perhaps the most timeless of all [Newman's] books and certainly the one most intellectually accessible to readers of every religious faith and of none. . . . [O]nly one who has read The Idea of a University in its ent[...]
From the mid-nineteenth century until the 1930s, many Latin American leaders faced a difficult dilemma regarding the idea of race. On the one hand, they aspired to an ever-closer connection to Europe and North America, where, during much of this period, "scientific" thought condemned nonwhite races [...]
One of this century's most important philosophers here focuses on Plato's PROTAGORAS, PHAEDO, REPUBLIC, and PHILEBUS and on Aristotle's three moral treatises to show the essential continuity of Platonic and Aristotelian reflection on the nature of the good. In so doing Gadamer not only succeeds in g[...]
How has the concept of wild nature changed over the milennia? And what have been the environmental consequences? In a work of intellectual history, the author presents an examination of humankind's relationship with the natural world through the ages - from early teomism through Egyptian, Greco-Roma[...]
Since its publication almost 150 years ago, "The Idea of a higher education. The issues that John Henry Newman raised - the place of religion and moral values in the university setting, the competing claims of liberal and professional education, the character of the academic community, the cultural [...]