This fifth book in "The Basics Design Series" - "Colour" - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to con[...]

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner a[...]

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book[...]

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This boo[...]

A guide to the various terms used within typography. It includes over 250 typographical terms. It also contains practical terms such as accents, bitmap and classification, and movements and styles such as constructivism, De Stijl, modernism and Swiss typography. It is suitable for those interested i[...]

Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aestheti[...]

The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explan[...]

Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and pra[...]