This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book[...]

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This boo[...]

A guide to the various terms used within typography. It includes over 250 typographical terms. It also contains practical terms such as accents, bitmap and classification, and movements and styles such as constructivism, De Stijl, modernism and Swiss typography. It is suitable for those interested i[...]

Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aestheti[...]

The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explan[...]

Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and pra[...]

Edward Payson Weston's 3,100-mile walk from California to New York, completed on 3 May 1910, was one of his great achievements, but only one. It took him just 77 days. He was 71 years old. For half a century Weston was one of the most famous people in the English-speaking world, as the first age of[...]

Establishing the agenda for global HR, this book looks through the eyes of HR professionals themselves. It gives a broad, coherent overview of the field of IHRM and a detailed, practical analysis of what is needed to be successful in this crucial area of modern management. A number of key questio[...]

The Second Book of Clarinet Solos continues the natural progression established in the Really Easy Clarinet Book and First Book of Clarinet Solos. The sixteen pieces are arranged in approximate order of difficulty and provide a wide range of music for study and performance. The book encourages playe[...]

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A long-held intellectual tradition states that children's early fantasy life is primitive and disorganized. The author aims to show that children's ability to imagine hypothetical and counterfactual possibilities makes a continuing contribution to their cognitive and emotional development.[...]

Governments have failed to stem global emissions of carbon dioxide and other greenhouse gases causing climate change. Indeed, climate-changing pollution is increasing globally, and will do so for decades to come without far more aggressive action.[...]