Renowned marketer Bernd Schmitt introduces a new marketing paradigm-customer experience management
Everyone has stories about terrible customer service-whether they were treated poorly by an airline they often fly, or received lackluster service at a pricey hotel. Despite the fact th[...]
This book provides a comprehensive, modern approach to signals and systems, concentrating on those aspects that are most relevant for applications such as communication systems and signal processing. Emphasis is placed on building the reader's intuition and problem-solving ability, rather than forma[...]
Twenty years in the making by a distinguished dolphin expert and his associates, "The Hawaiian Spinner Dolphin" is the first comprehensive scientific natural history of a dolphin species ever written. From their research camp at Kealakeakua Bay in Hawaii, these scientists followed a population of wi[...]
For many Germans the hyperinflation of 1922 to 1923 was one of the most decisive experiences of the twentieth century. In his original and authoritative study, Bernd Widdig investigates the effects of that inflation on German culture during the Weimar Republic. He argues that inflation, with its dyn[...]
The phenomenon of language contact, and how it affects the structure of languages, has been of great interest to linguists. This study looks at how grammatical forms and structures evolve when speakers of two languages come into contact, and offers an interesting insight into the mechanism that indu[...]
"Bernd Heinrich is one of the finest naturalists of our time. "Life Everlasting" shines with the authenticity and originality that are unique to a life devoted to natural history in the field."--Edward O. Wilson, author of "The Future of Life" and "The Social Conquest of Earth"
How does the ani[...]
Some of the world's greatest writings on ravens and other birds, insects, trees, elephants, and more, collected for the first time in book form showing why Bernd Heinrich is so beloved for his "passionate observations that] superbly mix memoir and science" (New York Times)
From one of the f[...]
Acclaimed scientist and author Bernd Heinrich has returned every year since boyhood to a beloved patch of western Maine woods. What is the biology in humans of this deep-in-the-bones pull toward a particular place, and how is it related to animal homing? Heinrich explores the fascinating science chi[...]
When a good friend with a severe illness wrote, asking if he might have his "green burial" at Bernd Heinrich's hunting camp in Maine, it inspired the acclaimed biologist/author to investigate a subject that had long fascinated him. How exactly does the animal world deal with the flip side of the lif[...]
This book is a social psychological inquiry into identity in modern society. It starts from the social psychological premise that identity results from interaction in the social world. It reviews and integrates the most influential strands of contemporary social psychology research on identity. It b[...]
This is the first English translation of Bernd Janowski's incisive anthropological study of the Psalms, originally published in German in 2003 as Konfliktgesprache mit Gott. Eine Anthropologie der Psalmen (Neukirchener). Janowski begins with an introduction to Old Testament anthropology, concentrati[...]
In his new preface Bernd Heinrich ranges from Maine to Alaska and north to the Arctic as he summarizes findings from continuing investigations over the past twenty-five years--by him and others--into the wondrous "energy economy" of bumblebees.[...]
Trains pull into a railroad station and must wait for each other before leaving again in order to let passengers change trains. How do mathematicians then calculate a railroad timetable that accurately reflects their comings and goings? One approach is to use max-plus algebra, a framework used to mo[...]
Sustained growth depends on innovation, whether it's cutting-edge software from Silicon Valley, an improved assembly line in Sichuan, or a new export market for Swaziland's leather. Developing a new idea requires money, which poses a problem of trust. The innovator must trust the investor with his i[...]
Sustained growth depends on innovation, whether it's cutting-edge software from Silicon Valley, an improved assembly line in Sichuan, or a new export market for Swaziland's leather. This title proposes a legal theory of economic growth that details how effective property, contract, and business laws[...]
The last survivor of the end days of Hitler's bunker tells his story publicly for the first time. Von Loringhoven was aide-de-camp to Hitler's last two chiefs of staff, Guderian and Krebs, and the link between the armies at the fronts and Hitler in his Berlin bunker. For the last nine months of the [...]
Is disseminating information the main purpose of scholarly scientific literature? Recent work in science studies signals a shift of emphasis from conceptual to material sources, from thinking to doing, and from representing the world to intervening in it. Scientific knowledge production is no longer[...]
Combat history of a renowned German tank regiment in World War II Covers the unit's formation, its campaigns in Poland and France, and its first months with the Afrika Korps Firsthand accounts from tank commanders and crews with hundreds of photographs, many of them not available anywhere else In Se[...]
Combat history of a renowned German tank regiment in World War II Follows the unit from the sands of North Africa to the bloody cauldron of the Eastern Front, where it was repeatedly destroyed and reconstituted Numerous firsthand accounts from tank commanders and crews Illustrations include photos, [...]
A lavish and unprecedented exploration of Central Park's extraordinary and beautifully designed spaces, buildings, sculpture, and follies, in historic photographs and exquisitely detailed watercolors by the authors. Frederick Law Olmsted's Central Park is famed for its naturalistic design and the be[...]