Purple Cow: Transform Your Business by Being Remarkable (Inbunden)
avSeth Godin
ISBN: 9781591843177 - UTGIVEN: 200911You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular [...]
Linchpin: Are You Indispensable? (Häftad)
avSeth Godin, Jessica Hagy, Hugh MacLeod
ISBN: 9781591844099 - UTGIVEN: 201104"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your c[...]
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (Häftad)
avSeth Godin
ISBN: 9781591845331 - UTGIVEN: 201204Seth Godin's three essential questions for every marketer:
"What's your story?"
"Will the people who need to hear this story believe it?"
"Is it true?"
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 g[...]
Meatball Sundae: Is Your Marketing Out of Sync? (Häftad)
avSeth Godin
ISBN: 9781591845355 - UTGIVEN: 201204?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with[...]
The Icarus Deception: How High Will You Fly? (Inbunden)
avSeth Godin
ISBN: 9781591846079 - UTGIVEN: 201212What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun. The new truth: It's better to be sorry than safe. You need to fly higher than ever. In his bravest and most cha[...]
Whatcha Gonna Do With That Duck? (Inbunden)
avSeth Godin
ISBN: 9781591846093 - UTGIVEN: 201212Made for dipping into again and again, "Whatcha Gonna Do with That Duck?" brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more im[...]
V is for Vulnerable (Inbunden)
avSeth Godin
ISBN: 9781591846109 - UTGIVEN: 201212"V is for Vulnerable" by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. "V is for Vulnerable" looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about[...]
Purple Cow: Transform Your Business by Being Remarkable (CD-bok)
avSeth Godin
ISBN: 9781596597587 - UTGIVEN: 2011-09In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? <[...]
Word of Mouth Marketing (Pocket)
avAndy Sernovitz, Seth Godin, Guy Kawasaki
ISBN: 9781608323661 - UTGIVEN: 201204With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to g[...]
Joosr Guide to... The Dip by Seth Godin
ISBN: 9781785674983 - UTGIVEN: 2016-12In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries [...]
Poke the Box: When Was the Last Time You Did Something for the First Time? (Inbunden)
avSeth Godin
ISBN: 9781936719006 - UTGIVEN: 201103We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they?re going to do t[...]
Summary : Unleashing The Ideavirus - Seth Godin
ISBN: 9782511022030 - UTGIVEN: 2015-07Complete summary of Seth Godin's book: "e;Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You"e;.This summary of the ideas from Seth Godin's book "e;Unleading the Ideavirus"e; shows that instead of using expensive mass advertisi[...]
Summary : The Icarus Deception - Seth Godin
ISBN: 9782511024324 - UTGIVEN: 2015-07Complete summary of Seth Godin's book: "e;The Icarus Deception: How High Will You Fly?"e;.This summary of the ideas from Seth Godin's book "e;The Icarus Deception"e; explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd trie[...]
Kaikki markkinoijat ovat valehtelijoita (Inbunden)
avSeth Godin
ISBN: 9789525655049 - UTGIVEN: 2008Eivät markkinoijat oikeasti ole valehtelijoita!Valehtelin nimetessäni tämän kirjan. Eivät markkinoijat ole valehtelijoita. He vain sepittävät tarinoita. Valehtelijoita ovat kuluttajat. Kuluttajina valehtelemme itsellemme päivittäin. Valehtelemme itsellemme vaatetuksestamme, asuinpaikastamme[...]
