The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywr[...]
"Chilean Pablo Neruda is Latin America's greatest poet and one of the finest ever to have written in the Spanish language. The Peruvian poet, Cesar Vallejo, part Indian and born in a mining village, ranks not far below Neruda. Robert Bly is one of America's foremost poets, and a translator of uncomm[...]
What budding scholar doesn't dream of debating philosophical precepts with the intelligentsia or locking academic horns with the clerisy? You can do all that--and be the life of every highbrow cocktail party--with this most compendious of calendars. Mastering this daily listing of deliciously obscur[...]
WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the[...]