"The Mount was to give me country cares and joys, long happy rides and drives through the wooded lanes of that loveliest region, the companionship of dear friends, and the freedom from trivial obligations, which was necessary if I was to go on with my writing. The Mount was my first real home . . . [...]

"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s[...]