Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities [...]
Languages differ in how they describe space, and such differences between languages can be used to explore the relation between language and thought. This 2003 book shows that even in a core cognitive domain like spatial thinking, language influences how people think, memorize and reason about spati[...]
This highly original study presents re-readings of four major poems from Wordsworth's great period of creativity, 1798-1805: 'Tintern Abbey', 'Michael', the Intimations Ode, 'Peele Castle'. The author's concern is to reveal within the profound philosophic and psychic themes of these poems a range of[...]
Dr Levinson provides a lucid and integrative analysis of the central topics in pragmatics - deixis, implicature, presupposition, speech acts, and conversational structure. A central concern of the book is the relation between pragmatics and semantics.[...]
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade o[...]
This book examines the "constitutional faith" that has, since 1788, been a central component of American "civil religion". By taking seriously the parallel between wholehearted acceptance of the Constitution and religious faith, Sanford Levinson opens up a host of intriguing questions about what it [...]
This volume surveys the new global landscape for democratic civic education. Rooted in qualitative researc, the contributors explore the many ways that notions of democracy and citizenship have been implemented in recent education policy, curriculum, and classroom practice around the world. From Ind[...]
First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry[...]
"Jerrold Levinson's new book, Music in the Moment, makes a major contribution to the now flourishing field of philosophy of music. He has a daring thesis about music listening that is going to shake up the experts, and pose for them, and for us all, some very hard questions. To reuse, yet again, the[...]
From the Preface:
Contemporary theory has usefully analyzed how alternative modes of interpretation produce different meanings, how reading itself is constituted by the variable perspectives of readers, and how these perspectives are in turn defined by prejudices, ideologies, interests, and so f[...]
Screen performances entertain and delight us but we rarely stop to consider actors reliance on their craft to create memorable characters. Although film acting may appear effortless, a host of techniques, artistic conventions, and social factors shape the construction of each role.
The chapters [...]