Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. "Writing Skills for Public Relations" is a wide-ranging guide to style an[...]

In much the way that the CD replaced the album, the poster has waned as a messaging vehicle. The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best[...]

Go behind the scenes in the creation of incredible pieces of design and art with "Paper and Ink Workshop." This book discusses silkscreen, letterpress, and woodblock printing, and explains the techniques needed to produce the final prints. You will not only be amazed and inspired, but also able to q[...]

Assessing prospective adoptive and foster parents is an extremely complex task, and one that happens within a pressurised time frame. Currently, assessments draw substantially on interviews with prospective adopters and foster carers. Too often, they generate a lot of information but lack meaningful[...]

"Do not be arrogant because of your knowledge; approach the unlettered as well as the wise. The summit of artistry cannot be reached, nor does craftsman ever attain pure mastery. More hidden than gems is chiselled expression yet found among slave girls grinding the grain." (from The Maxims of Ptahho[...]

Microbiology promotes a clear understanding of this rapidly advancing field in several distinctive ways. First, an emphasis on current research, genomics, and molecular genetics enables students to learn how microbiologists think. Second, a readable text paired with a stunning and consistently execu[...]

Extensive new research examples are used to integrate foundational topics with cutting-edge coverage of microbial evolution, genomics, molecular genetics, and biotechnology. Microbiology: An Evolving Science is now more student-friendly, with an authoritative and readable text, a comprehensively upd[...]

How do we hear God's voice? How can we be sure that what we think we hear is not our own subconscious? What role does the Bible play? What if what God says to us is not clear?The key, says best-selling author Dallas Willard, is to focus not so much on individual actions and decisions as on building [...]