Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting[...]

Written by a team of business and finance experts, this is a complete guide to various aspects of setting up and growing a successful business.[...]

Discusses employer brand planning, employer brand definition, employer brand implementation and specific applications. This book shows you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving programs of recruitment an[...]

Offers essential business information from planning and setting up through to marketing and expanding. This title contains: "Starting a Business For Dummies, 2nd Edition"; "Business Plans For Dummies"; and, "Digital Marketing For Dummies".[...]

A best-selling guide from business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you ne[...]

This concise and beautifully illustrated step-by-step guide to the intricacies of American models will allow the enthusiastic amateur to rescue an old watch and perhaps pass it on to the next generation in full working order.[...]

"The 30 Day MBA in Business Finance" helps readers learn the major points of a business finance curriculum without the expense. It shows them how to become a financial strategist, how to move out of their disciplinary straightjacket, and how to become a top manager. Though based on UK accounting pra[...]

With the rate of new business start ups being unaffected by the recession, more than a quarter of a million people in the UK start a business from home each year and four times that number giving it serious consideration. This title identifies business opportunities, gives advice on preparation and [...]

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this edition shows you to use key business concepts and tools to assess business decisions and implement strategy. It provides coverage of the key optional modules: Mergers and Acquisitions [...]

Barrow's Boys is a spellbinding account of perilous journeys to uncharted areas under the most challenging conditions. Re-creating the successes and harrowing failures of the original extreme adventurers, Fergus Fleming captures the incredibly brave, and often downright insane, passion for explorati[...]

Ottorino Respighi stands alongside Giacomo Puccini and Antonio Vivaldi as one of the best known and most performed Italian composers. Yet, compared to that of other composers of Respighi's stature, relatively little has been written about the man and his music. This work provides documentation and a[...]