In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many co[...]
For every business, the choice is stark: Change--or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping, though most of these initiatives will fail. What many companies neglect to recognize is that organizational change needs [...]
Reviews of the first edition: "...full of sparkling analysis ...an absorbing account of how and why the practice of special education has failed to live up to expectations ...a tour de force ...A challenging, badly needed book likely to be read for many years to come." Dr Caroline Roaf, British Jour[...]
This is a highly illustrated, practical book covering the obstetric and surgical procedures used in intrapartum care, including commonly used procedures such as assisted vaginal delivery (forceps and vacuum delivery) and more rare techniques such as major vessel ligation and embolization and interna[...]
National Bestseller Winner of the National Book Award Updated with a New Chapter Author of "The World Is Flat "and "That Used to Be Us "One of the most thought-provoking books ever written about the Middle East, "From Beirut to Jerusalem" remains vital to our understanding of this complex and volati[...]
New in Paperback: Publishing February 2006! 'If you had to read only one book to understand the roots and branches of the study of strategy & organization, this would be it. Pettigrew, Thomas and Whittington have gathered an impressive array of contributions, which provide a comprehensive guide to t[...]
The Medicine on the Move series provides fully-flexible access to subjects across the curriculum in a unique combination of print and mobile formats ideal for the busy medical student and junior doctor. No matter what your learning style, whether you are studying a subject for the first time or revi[...]
Cardiopulmonary exercise testing is an important diagnostic test in pulmonary medicine and cardiology. Capable of providing significantly more information about an individual's exercise capacity than standard exercise treadmill or 6-minute walk tests, the test is used for a variety of purposes inclu[...]
Entering service at the end of the Battle of Britain, the pugnacious Bristol Beaufighter was deployed in numbers by Fighter Command just in time for the start of the Luftwaffe’s night ‘Blitz’ on Britain. Flown by specialised nightfighter squadrons – several of them elite pre-[...]
The Mosquito developed into one of the most versatile aircraft of World War 2, entering service with Fighter Command in early 1942. The 'Mossie' was soon defending raids on Britain's Cathedral cities and became an integral part of the country's night defences. Its airborne radar gave it the ability [...]
No touring holiday is complete without one of these essential guides. The driving guides series holds a range of 23 titles offering an extensive list of destinations for you to choose from.They contain everything the self-drive traveller needs en route, with exciting detours away from the main touri[...]
A nation's prosperity depends not only on the willingness of its businesses to export goods and services, and of its citizens and residents to travel to take advantage of opportunities overseas, but also on the willingness of the businesses and citizens of other nations to cross the nation's borders[...]
The first of a series of five books on the German army of World War II. This volume focuses on their achievements from 1935 to 1940, and how the military traditions of Germany were used by Hitler to dominate Europe. Nigel Thomas examines the ways in which this army was trained and organized to allow[...]
DESCRIPTION It is no secret that the world is drowning in text and data. This causes real problems for everyday users who need to make sense of all the information available, and for software engineers who want to make their text-based applications more useful and user-friendly. Whether building a s[...]