Korean Masculinities and Transcultural Consumption

This book investigates the transcultural consumption of hybrid South Korean masculinities in contemporary South Korean popular culture. It focuses on the Japanese middle-aged female fandom of an actor -- Bae Yong-Joon (aka. Yonsama) -- the middle class Singaporean female fandom of a pop-star Rain, a [...]
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This book investigates the transcultural consumption of hybrid South Korean masculinities in contemporary South Korean popular culture. It focuses on the Japanese middle-aged female fandom of an actor -- Bae Yong-Joon (aka. Yonsama) -- the middle class Singaporean female fandom of a pop-star Rain, and the Western online cult fandom of a film, Oldboy.