New Packaging

With the development of economic globalisation, brand concept is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the buyers' demand for consumer experience [...]
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With the development of economic globalisation, brand concept is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the buyers' demand for consumer experience and the general growing competition in product range. Therefore developing a new design or re-designing existing packaging today requires a clear strategic approach to ensure that value is added to the product and the corporate brand. Among the world commodity packaging design, there is romantic European packaging, exquisite Japanese packaging, American marketing packaging and Chinese packaging with typical characteristics of the east. 'New Packaging' presents the main trends of packaging design all over the world and displays new mainstream design concepts covering different types of packaging, including drink, food, beauty care, luxury goods and other goods. It will be an informative source for professionals.