The Idea Agent

The Idea Agent is a practical idea management handbook. It mixes the creatively wild with the rationally structured ways of building innovation. The book starts out with methods on how to identify the problem or opportunity and continues with several different creative techniques used for idea creat [...]
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The Idea Agent is a practical idea management handbook. It mixes the creatively wild with the rationally structured ways of building innovation. The book starts out with methods on how to identify the problem or opportunity and continues with several different creative techniques used for idea creation. Going forward the Idea Agent covers examples and different ways on how to screen, evaluate and enrich the ideas into functional ideas & concepts.

The book is aimed at people that want to take an active role in creative processes in all areas. An Idea Agent is a person that can create the base for optimal development and has a tool box of proven idea management methodology in his or her back pocket. This is a not a philosophical book concerning the essence of creativity and innovation, but a professional step-by-step guide into building creative concepts for the market place. The book is therefore a working companion that should be read, written in, and used as support at the very moment the Idea Agent designs and facilitates the innovation processes.

Welcome to the world of ideas!

"I congratulate the writers and the forthcoming readers to a book that is truly hands-on. I am impressed by all the practical process design suggestions that is in the book. The Idea Agent is a practical guide on how to reach the window of opportunity in the age of creativity.” Leif Edvinsson, Professor, Intellectual Capital, University of Lund – School of Economics and Global Brain of the Year 1998

"The Idea Agent is an excellent contribution in increasing the understanding and knowledge of the processes that lays the foundation for successful idea management. The idea process is often poorly conducted in many companies because of the lack of knowledge. This book can fillsome of the knowledge gaps that exist by presenting many practical methods and techniques which are the basis for an effective use of the intrinsic creativity of your staff.” Sven Andrén, processowner Idea Management, Tetra Pak R&D

”Creativity and innovation plays an ever increasing part in our society, but unfortunately we are often not equipped enough to facilitate idea generation. 'The Idea Agent' addresses this problem and gives a well structured guidance into the idea process and all of its phases. The book is must for the beginner and a welcome inspiration for the expert, and it does us all a favor by pointing out the importance of structu-red creativity!” Michael Thomsen, Managing Director R&D, Interactive Institute and former Managing Director R&D, LEGO Media International