Nordic Graphic Designers

Can the visual identity of a country be seen in the graphic

design it produces? Nordic Graphic Designers asks the

question and gives a polyfonous answer. Although the

collection of designers presented in the book displays

some general features, the flood o [...]
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Can the visual identity of a country be seen in the graphic

design it produces? Nordic Graphic Designers asks the

question and gives a polyfonous answer. Although the

collection of designers presented in the book displays

some general features, the flood of graphic products

today have made individuality in style and concept

indispensable. This is the fascinating paradox of globalism.

In interviews with the participating designers,

similarities and diversities become clear. Works of

established titans such as Kari Piippo stand side by side

with pioneering stars Bleed and Acne, which might hint

at a change of generations.

This is the third part of a

series on Scandinavian

architecture and design from

Arvinius Förlag, the others

being Nordic Architects

and Nordic Designers.