THE EXHIBITION GURU

The Exhibition Guru is written for people in charge of their company's exhibit program. The book is packed with knowledge, ideas, inspiration, and examples of how you cam improve your show appearance and increase the payoffs to your company. Author Mikael Jansson is the CEO and part-owner of the Sca [...]
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The Exhibition Guru is written for people in charge of their company's exhibit program. The book is packed with knowledge, ideas, inspiration, and examples of how you cam improve your show appearance and increase the payoffs to your company. Author Mikael Jansson is the CEO and part-owner of the Scandinavian Survey Group. Since the mid-1980s he has worked with surveys and consultations related to the field of trade show exhibiting and is a highly popular speaker on the subject.