Employer Branding: Guidelines, Worktools and Best Practices

Nominerad till Årets HR-bok 2009!
Great employees - and strategies to attract, keep and recruit the right talent for the organization - will be a defining characteristic of the competitive landscape in years to come. To build a sustainable employer brand, attention must be paid to the mechanism [...]
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Nominerad till Årets HR-bok 2009!
Great employees - and strategies to attract, keep and recruit the right talent for the organization - will be a defining characteristic of the competitive landscape in years to come. To build a sustainable employer brand, attention must be paid to the mechanisms that create an attractive workplace, regardless of the state of the economy.

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This book pinpoints a number of topics that organizations need to consider to be able to stay competitive in the future. Based on multinational research and experience, Anders Parment and Anna Dyhre give you the background, models and tools necessary to develop a strong, consistent and sustainable employer brand.

Om författarna
Anders Parment, Ph. D., is a research follow at Stockholm University School of Business with main focus on employer branding and market communication. Anna Dyhre, Master of Law, is Country Manager for Sweden at the global employer branding company Universum.