Design, Think, Make, Break, Repeat

Copy should be tailored to consumers rather than buyers, with no third-party quotes, no book trade information, or timely information that may date it. Use the present tense; write about the title as if it already exists; be clear, informative, and upbeat. This book is the first to provide a compreh [...]
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Copy should be tailored to consumers rather than buyers, with no third-party quotes, no book trade information, or timely information that may date it. Use the present tense; write about the title as if it already exists; be clear, informative, and upbeat. This book is the first to provide a comprehensive collection of methods applicable to any design innovation project. Readers will learn what design thinking is, what the stages of a design process are, and which methods can be used when designing new products or services. The book is unique as it includes easy-to-follow exercises for each method along with ready-to-use templates and tools. It further features case studies and design challenges, making this an ideal learning and teaching resource. The book features sixty methods that were selected from across the design disciplines of product design, service design, design innovation, interaction design and user experience design. Each method is presented across one double-page, with the method description and references for further reading on the left, and a step-by-step exercise on the right. Icons indicate during which phase of a design process each method can be applied. The book will be attractive to aspiring and practicing designers as well as non-designers, who are interested in learning about design thinking and the use of design methods for product and service innovation. The easy-to-navigate structure of the book allows people new to design to learn about methods at their own pace and in their own time. Students studying design at high schools, colleges or universities can use the book to support their studies and as a reference guide. For practising designer, the book is an excellent reference guide: the alphabetical order of methods make it easy to quickly look up specific methods. The overview in the introduction of the book allows readers to quickly identify which methods they might need to apply depending on the phase of their own design project. The exercises are written to be applied either on the reader's own project or using one of the design challenges included in the book. The templates and tools included in the book have been custom-designed for each method. The book therefore includes the first comprehensive collection of templates and tools, all presented in a consistent visual style and layout, to be used in design innovation projects. Templates include storyboards, personas, interview note taking sheets, and scenarios. Templates can be either completed directly in the book or readers can photocopy the according pages before completing the templates. The templates will also be made available via the book's companion website.