Economics And The Business Environment

Economics and the Business Environment is directed at students who will be taking up managerial positions in trade and industry or in government. The book describes the economic environment of European businesses. The theories described enable students to calculate how much competition firms within [...]
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Economics and the Business Environment is directed at students who will be taking up managerial positions in trade and industry or in government. The book describes the economic environment of European businesses. The theories described enable students to calculate how much competition firms within a particular business sector are exposed to, to analyse the current economic position of a particular country and to make exchange rate prognoses, and to gauge the effect of the economic environment on business sales and profits. The economic environment of European companies is central to the book and thus the student will obtain a good impression of recent developments within the European economy. Complicated analyses and mathematical models have been avoided as much as possible, instead, diagrams and graphs illustrate the causal relationships between economic factors which makes this book an ideal primer for those needing the basics of economics for their business degree.