Meanings and Messages

A text and casebook for language and business students at BA level.

Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new [...]
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A text and casebook for language and business students at BA level.

Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new and updated approach to intercultural communication.

Meanings and Messages introduces students to culture, communication, and business and contains authentic examples of how Danish companies deal with intercultural issues in various text genres. Study questions, classroom exercises and project ideas are included.

Chapters

Culture in a business context

Communication: transmitting messages or fusing horizons?

Made in Denmark - global perspectives

Texts and localization

The translator as cultural mediator

English and Danish business negotiations

B2B Websites in an intercultural perspective

Speech acts in sales letters

Politeness in Danish and French e-mails

Business students and culture - searching for a toolbox

Meanings and Messages is equally relevant for professionals working within the field of language and intercultural communication.