Ultimate Branding

Drawing on the work of some of the world's most talented, innovative, and creative brand and product designers, this book offers a visual showcase of how design can be used to create brand awareness that speaks directly to consumers. Each project highlights the evolution of the brand identity from i [...]
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Drawing on the work of some of the world's most talented, innovative, and creative brand and product designers, this book offers a visual showcase of how design can be used to create brand awareness that speaks directly to consumers. Each project highlights the evolution of the brand identity from initial idea to finished product.