Fashion Merchandising

"Basics Fashion Management 01: Fashion Merchandising" provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in todays global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the [...]
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"Basics Fashion Management 01: Fashion Merchandising" provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in todays global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the fashion and retailing sector. It provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today's global economy. This book highlights the skills and considerations needed to manage products and to understand both traditional and newer roles within the industry.