Marketing to Mums: How to Target Britain's Most Powerful Consumers

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them?
Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes t [...]
Visa längre beskrivning

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them?
Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic.
This practical, hands-on guide covers the essential topics and tools every business owner and marketing manager needs to earn mums' trust and secure their brand loyalty. Written by a widely respected insight professional with over 15 years' experience advising companies on their marketing strategies, this book looks at the specifics of what drives marketing success. It provides readers with a step-by-step guide through the entire marketing process, from obtaining customer insight and creating strategies based on those insights, through to tactics, execution and evaluation.
With plenty of case-studies from winning companies that are well-loved and respected by mums, Marketing to Mums shows readers how to: Position products to appeal to mums Size up competitors Develop and execute effective marketing plans Get mums talking about a product or brand Deal with problems when something goes wrong ...And much much more