Plant-Powered Beauty

Publicity team working in tandem with BenBella:Creating a professional media kit and launch press releasePlanning a high-profile book launch in NYC, where thousands of supporters and natural beauty influencers resideCoordinating a national book tour with stops including independent bookstores, healt [...]
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Publicity team working in tandem with BenBella:Creating a professional media kit and launch press releasePlanning a high-profile book launch in NYC, where thousands of supporters and natural beauty influencers resideCoordinating a national book tour with stops including independent bookstores, health food and beauty/spa shops, house parties, and moreBuilding valuable brand alliances with fashion and retail establishments that share an audience of informed female beauty consumersConnecting with top reporters and editors in the lifestyle, beauty, natural living, women's interest, and wellness categoriesPitching national morning shows, news programs, newspapers, online outlets, and radio showsImplementing a social media campaign (and giveaways) to spread the word virallyPromoting the book at the New York Institute of Aromatherapy and other learning institutions (and conferences) nation-wideProviding local publicity outreach for bookstore signings to help strengthen awareness, attendance, and salesSeeking out celebrity endorsers to applaud the bookTapping into the authors' network of natural beauty students, fellow beauty experts, and industry and media influencersAligning with celebrity events and offering signed books and private talks as silent auction itemsHolding events at prominent spa hotels world-wide (Amy already has a strong relationships with leading chains)Current planned promotions at the New York Institute of Aromatherapy in NYC, The Standard Hotel in Miami, New York, and Los Angeles, and Credo Beauty Store in San Francisco, Los Angeles, Manhattan, and Williamsburg, Brooklyn