Non-Obvious 2018 Edition: How to Predict Trends and Win the Future

PRE-ORDER THE 2018 EDITION COMING DECEMBER 5, 2017: The ALL NEW 2018 edition of the Wall Street Journal bestseller Non-Obvious will feature 15 NEW trends and updated ratings of over 100 previously predicted trends For the past eight years, marketing expert and Georgetown University Professor Rohi [...]
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PRE-ORDER THE 2018 EDITION COMING DECEMBER 5, 2017: The ALL NEW 2018 edition of the Wall Street Journal bestseller Non-Obvious will feature 15 NEW trends and updated ratings of over 100 previously predicted trends For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new eighth edition, readers will discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Here is a snapshot of trends previously featured in earlier editions of the report:
Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.
Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers ? forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.
Moonshot Entrepreneurship - Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2018 edition will feature 15 all-new trends for 2018 across five categories including Culture Consumer Behavior, Marketing Social Media, Media Education, Technology Design plus Economics Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends along with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. This edition also includes new insights from a panel of trend researchers and other updated features to bring more curated thinking into the report.