Mapping Methods 2: Step-By-Step Guide Experience Maps Journey Maps Service Blueprints Affinity Diagrams Empathy Maps Business Model Canva

In this book are described the most powerful tools available to craft a superior experience for your customers and end users. These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and int [...]
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In this book are described the most powerful tools available to craft a superior experience for your customers and end users. These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. The service sector makes up nearly 70% of most western economies, yet many people are often frustrated by their service experiences. Customers choose products and services that deliver the best experiences. Designing your customer