Understanding Cultural Differences

Based on interviews with German, French and American executives and on extensive research into intercultural relations, this book provides insights and practical advice on day-to-day transactions in international business. It is designed to help Americans, Germans and the French better understand on [...]
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Based on interviews with German, French and American executives and on extensive research into intercultural relations, this book provides insights and practical advice on day-to-day transactions in international business. It is designed to help Americans, Germans and the French better understand one another's psychology and behaviour. The authors emphasize the behaviour one can expect in the business culture of each and offer advice for avoiding the misunderstandings and miscommunications that can occur.