The Cult of the Luxury Brand

With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. "TheCult of the Luxury Brand" illuminates the mysterious inner workings of Asia s love affair with luxury [...]
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With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. "TheCult of the Luxury Brand" illuminates the mysterious inner workings of Asia s love affair with luxury for business professionals and intrigued consumers alike."