Making Strategy

The first edition of this lucid and highly useful text took students and practitioners through the process of making strategy in easy-to-follow steps, teaching the reader to approach strategic thinking by identifying the true goals of the organization and developing a clear action plan for achieving [...]
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The first edition of this lucid and highly useful text took students and practitioners through the process of making strategy in easy-to-follow steps, teaching the reader to approach strategic thinking by identifying the true goals of the organization and developing a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams, units and departments, as well as for a complete organization. The Second Edition has been developed into an even more practical resource by restructuring the material to form discrete but linked chunks that can be digested independently of each other. Readers will also benefit from further real-life examples (many of which are informed by use of the first edition in practice), added resource appendices, and deeper guidance in identifying and developing the distinctive competencies unique to their own organization. This text has a companion website with instructor resources including teaching notes and lecture slides.