Mercedes-Benz

As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree. Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final success unti [...]
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As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree. Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final success until the middle of the following decade. This book charts these turbulent years when the marque struggled to come to terms with a changing world.