Business in Context: An Introduction to Business and Its Environment

What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? This title introduces you to the full picture of modern business - the innovators, the regu [...]
Visa längre beskrivning

What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? This title introduces you to the full picture of modern business - the innovators, the regulators, the defining issues, and the turbulence.