Marketing Communications

Covering different areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing, this book is intended for undergraduates and postgraduates studying for a marketing degree or qualification. It presents the theory and practice [...]
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Covering different areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing, this book is intended for undergraduates and postgraduates studying for a marketing degree or qualification. It presents the theory and practice through a range of case material and vignettes.