The Professionalization of Political Communication

Political communication has a powerful influence in shaping public awareness and opinion. However, this in itself can be seen as a carefully constructed discourse. This book examines both the complex practice of political messaging and the mouthpiece through which it is voiced. In examining the shif [...]
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Political communication has a powerful influence in shaping public awareness and opinion. However, this in itself can be seen as a carefully constructed discourse. This book examines both the complex practice of political messaging and the mouthpiece through which it is voiced. In examining the shifting tenor of this discourse, the authors ponder one particular glaring area within the debate. Has the communication of politics become professionalized? Who are these so-called 'professionals' and what part do they play in the political process? Following this enquiry, the authors develop a framework for understanding the changing accent of the political dialect in various contexts, such as governmental campaigns and elections. The effect of professionalization upon political debate is candidly explored across various European countries and their respective political systems. A valuable insight into the evolving practice of political communication. This is volume 3 in the "Changing Media, Changing Europe" book series, supported by the European Science Foundation.