Popular

We live in an era that is completely obsessed with popularity, both in the real and, increasingly, in the virtual world where hard data from our social media channels show us just how popular and visible we really are. Parents and teachers are becoming increasingly concerned about the high anxiety ( [...]
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We live in an era that is completely obsessed with popularity, both in the real and, increasingly, in the virtual world where hard data from our social media channels show us just how popular and visible we really are. Parents and teachers are becoming increasingly concerned about the high anxiety (especially amongst young girls) surrounding young people and their insatiable appetite for acceptance online - all at the expense of school work, real friends and healthy self-esteem. Popular is a fresh and fascinating book about the science of popularity. Based on 20 years of research and written by popularity expert Mitch Prinstein, it investigates - what popularity is - why we care about it so much - even if we don't think we do - what kind of popularity is worth caring about - how we can get the popularity we want, even if we didn't have it when we were younger Although very much written for a general audience, the book will also appeal to parents wishing to support children through their formative years to ensure that their experience of popularity today shapes them positively as adults in the future.