The Star Principle: How It Can Make You Rich

Richard Koch has made a career out of spotting Star Businesses and has made millions from them. By a Star Business he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you t [...]
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Richard Koch has made a career out of spotting Star Businesses and has made millions from them. By a Star Business he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the Star Principle . Chapters include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else s star 4. Fake stars 5. The star takes off "