Hbr Guide to Data Analytics Basics for Managers

How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in.Provides practical advice for managers on how to use data to make smarter decisionsDescribes a three-step process for understanding data: gather [...]
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How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in.Provides practical advice for managers on how to use data to make smarter decisionsDescribes a three-step process for understanding data: gathering the right information, analyzing the numbers, and communicating your findingsProvides perspectives on the topic from a variety of data and analytics expertsContains advice on how to work more effectively with your data scientists, including questions to ask to get the data you needProvides tips and tricks to make persuasive data visualizationsExplains analytical terms and concepts, including regression analysis, correlation vs. causation, and statistical significanceAudience: General (non-quant) managers.Announced first printing: 20,000Laydown goal: 7,500