Explosive Growth: A Few Things I Learned While Growing to 100 Million Users - And Losing $78 Million

THE ULTIMATE PLAYBOOK FOR STARTUP FOUNDERS TO GROW TO ONE MILLION USERS AND MORE Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it dese [...]
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THE ULTIMATE PLAYBOOK FOR STARTUP FOUNDERS TO GROW TO ONE MILLION USERS AND MORE Imagine what your life would be like if your business suddenly began signing up an astonishing 100,000 new users daily without spending another penny. What if investors started giving your business the attention it deserves? That's exactly what happened to Cliff Lerner when he bet his online dating start-up's fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. This compelling and inspiring narrative will show you how to: - IGNITE EXPLOSIVE GROWTH by creating a remarkable product - Identify the ONLY 3 METRICS THAT MATTER - Execute the VIRAL GROWTH strategies that helped us acquire 100 million users - Implement the GENIUS MEDIA HACKS that helped our stories get 100s of millions of page views consistently - Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION Explosive Growth is a business book like no other. Cliff provides a real-time window into the decision making as things were exploding. He provides a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, case-studies, and reliable insights to help your startup business achieve its own explosive growth. The tactics that helped Snap Interactive grow to 100 million users are all in the book including valuable insights as to how leading companies including Tinder, Bumble, Facebook, Twitter, Apple, & Dropbox achieved explosive growth. Lerner describes how he applied the learnings from several of the top actionable business books including The Lean Startup, The Innovator's Dilemma, Contagious, Zero To One, Good To Great, and The One Thing, to help him achieve Explosive Growth and how you can do the same for your startup. Who Is This Book For? ENTREPRENEURS: Get our lessons learned growing to 100 million users, along with a real-time window into the decisions that lead to our startup going public. GROWTH HACKERS: Learn the viral features and strategies we used to acquire 100,000 users per day -- without spending a penny on advertising. PUBLIC RELATIONS: Get our PR playbook with our best media hacks, which consistently landed our stories in outlets like the New York Times, Wall Street Journal, Techcrunch, Business Insider, and more. CEOs: Create a thriving culture of passionate employees and constant innovation. DIGITAL MARKETING: Get dozens of ideas on how to acquire more customers without spending money, and incentivize them to invite their friends. PRODUCT MANAGEMENT: Learn which 3 metrics matter the most when trying to build a remarkable product and how to this data to drive better decision making. Praise: "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." - Andrew Weinreich, Inventor of Social Networking "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." - David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass "Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read " - Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot